Meet the Designer

Nice to meet you, I'm Rotem Avitan
Jewelry designer, goldsmith, and 3D modeler.

My path in jewelry began in the Jewelry Design department at Shenkar College of Design and Engineering. There I built a deep foundation in goldsmithing, design, and art, and first discovered 3D modeling. I knew right away it would become central to my work. I've been in the field for more than a decade since. I worked as a goldsmith and designer at a jewelry manufacturer, and alongside that, and for years after, I built 3D models for designers and manufacturers. All along, I've also created custom pieces for private clients. Working in the industry taught me precision at every stage, from the first sketch to the finished piece.

Every piece begins as a precise 3D model, built with a goldsmith's understanding of how jewelry is made, and is finished by hand. That combination gives me control over every detail, from the proportions to the last set stone, so each piece is both beautiful and built right.

Aesthetics have always been an inseparable part of me and of the way I see the world. I've been creating for as long as I can remember, through drawing, painting, and sculpting, and my eye is drawn to beauty of every kind: natural phenomena, architecture and geometric structures, art, fashion, and the small moments of everyday life. I'm always learning and looking for new ways to construct and model my jewelry, inspired by the beauty I find along the way.

Jewelry has always been part of human life, carrying meaning, strength, and power. Each of my pieces is designed to bring out the beauty of the stone and the gold while following the lines of the body, so it feels as good as it looks. They are made to be timeless: to love and wear, or to give as a gift for a lifetime.

For custom orders, the starting point is your idea and the style you love. Together we refine what truly matters, and from there I take it into design. Before production, you'll receive a render of the model, so you can see exactly how your piece will look.

I invite you to explore my work, and to come back and see what's next.

Thank you for being here,
Rotem