Meet the Designer

Hi, I’m Rotem Avitan, a jewelry designer and goldsmith.
I design and craft fine jewelry in solid 14K and 18K gold, set with natural diamonds, sapphires, and carefully selected gemstones.

I graduated from the B.Design program at Shenkar College of Design, and continued working with experienced goldsmiths and independent designers, where I learned to combine precise craftsmanship with personal expression and attentive client care.

My inspiration comes from observing beauty in its many forms, the quiet patterns in nature, architectural lines, and the small moments we often overlook. I believe jewelry can hold memory, emotion, and meaning. It can mark a milestone, celebrate love, or simply become part of someone’s everyday life.

Every piece begins with the stone. I choose each gem individually for its tone, clarity, and presence and shape the design around it, so the piece feels balanced, intentional, and comfortable to wear.

I value timelessness and craftsmanship. Jewelry should be something that stays, something that feels like you.

Thank you for being here,
Rotem