Meet the Designer

Hi, I’m Rotem Avitan — jewelry designer and goldsmith.
I design and craft fine jewelry in solid 14K and 18K gold, set with natural diamonds, sapphires, and carefully selected gemstones.

I graduated from the B.Design program at Shenkar College of Design, and continued working with experienced goldsmiths and independent designers, where I learned to combine precise craftsmanship with personal expression and attentive client care.

My inspiration comes from observing beauty in its many forms — the quiet patterns in nature, architectural lines, and the small moments we often overlook. I believe jewelry can hold memory, emotion, and meaning. It can mark a milestone, celebrate love, or simply become part of someone’s everyday life.

Every piece begins with the stone. I choose each gem individually for its tone, clarity, and presence — and shape the design around it, so the piece feels balanced, intentional, and comfortable to wear.

I value timelessness and craftsmanship. Jewelry should be something that stays — something that feels like you.

Thank you for being here,
Rotem